The Most Important Call to Action You Can Share from Your Podcast


You’ve almost certainly heard it. You may have even said it.

“Please subscribe, and leave a rating and review, on Apple Podcasts or wherever you get your podcasts to help others find the show”

Aside from the fact that not everyone uses Apple’s products, and even if they do they might be using a third-party podcast service, this is not the most listener friendly call to action you can give during your podcast.

It might surprise you to know that not everyone who listens to your show is as technologically or as podcast savvy as you are. Consumer research has found that only 17% of Americans are weekly podcast listeners. This same research found that even if someone has heard of a podcast it doesn’t mean that they know how to find one themselves.

Perhaps the single best call to action you can offer your listeners is to direct them to your podcast’s website instead. 

“Why?” you might ask.

Well, it’s the only place online where you have complete control over how your show in presented. From your website that you can link to Apple Podcasts, Spotify, Google Podcasts, Overcast, TuneIn, and all the other apps and directories where your podcast can be found.

You can even detail, step-by-step, how to subscribe and leave a review on each of those services if you’re feeling particularly meticulous.

There’s also the possibility that someone might be listening through an embedded player in a blog post or with someone else and not able to subscribe immediately so directions to a website are easier to remember than podcast related jargon.

The point here is to not assume that all your listeners are as podcast savvy as you are. Keep in mind that someone might be listening for the first time and not know the idiosyncrasies of your podcast and so by giving them a direction that’s understood outside of podcast-speak can not only helpful for them but it may lead them to becoming a lifelong listener because of how easy you made their experience.

Remember, guiding someone to a website is a one sentence, one-step process that’s universally understood. Asking someone to subscribe, rate, and review a podcast isn’t yet understood by all, unfortunately.

This originally featured in the Sonics Podcasts monthly email

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