Consistency is the Key to Podcasting

Whenever I’m working with someone on launching a podcast one of the questions that usually comes up is “what’s the best day to release episodes?

This almost always comes from a place of wanting to make sure that the launch goes smoothly and feeling like getting it wrong will scupper it, but also as if there’s a quieter release day in the podcast world that can be capitalised on to maximise listenership (spoiler: there isn’t).

My response to this question is always the same;

Release episodes on the same day and to the same cadence.

It doesn’t matter if it’s a Monday, Tuesday, Wednesday, or any other of day the week, just be consistent from the start and you’ll have set the expectation to listeners going forward. 

The release cadence doesn’t have to be every week either. It can be every fortnight, or the same date every month, twice a week, the first and last Friday of the month, or any other schedule that you define. The key is to stick to it.

If you’re just starting out you get to set the expectation from the outset that this is how the podcast is going to run. These are the days you’ll get more episodes, and I’m going to stick to that.

I might advise new podcasters to make sure that their launch and first run of episodes is at an achievable cadence for them—the last thing you’ll want to do is to not meet the expectation you set so we might be conservative at first—and then if things are going well you can build on that release framework you started with by releasing more episodes. 

It’s also ok if you feel like you’re struggling to keep up with the schedule you’ve set. The wonderful thing about podcasts is that you are literally able to talk your listeners to tell them about changes. A short announcement at the start of an episode is both easy to make and goes right to the people that you’re trying to reach.

No doubt you started your podcast with a load of nervous excitement and the last thing you’ll want to do is feel like you’re stuttering and struggling to maintain consistency.

Make your release cadence achievable and consistency will follow.

This originally featured in the Sonics Podcasts monthly email

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Alex KontisComment